Strata Real Estate & Leasing
Your Home.
Our Plan.
Your Results.
Listing Presentation & Marketing Proposal
Prepared for
[Seller Name]
[Property Address] · [City, NV] [ZIP]
STRATA
Real Estate & Leasing
Who We Are
Strata Real Estate & Leasing is a full-service boutique brokerage based in Southwest Las Vegas. We serve buyers, sellers, investors, landlords, and tenants across Southern Nevada — with the same professional standards, the same commitment to compliance, and the same dedication to exceptional service in every transaction.
We are not a volume brokerage. We do not measure success by the number of transactions we complete. We measure success by the number of clients who return, who refer others, and who consider Strata a trusted partner in every real estate decision they will ever make.
The Boutique Advantage
- Direct Broker Access — When you list with Strata, you work directly with the Broker. Not an assistant. Not a team member. The Broker.
- Full-Service Platform — Sales, leasing, and property management under one roof. Whatever your next step is, Strata can serve you.
- Professional Compliance Standards — Strata operates under a comprehensive internal compliance library. Every transaction follows documented professional standards.
- Community Knowledge — Southwest Las Vegas is our home market. We know the neighborhoods, the HOAs, the new developments, and the buyers who are actively looking.
- Long-Term Relationships — We are not here for one transaction. We are here to be your real estate partner for every decision you make going forward.
The Strata Difference
Large brokerages have volume. Strata has focus. Every listing receives the Broker's full attention, professional marketing, and the kind of personal service that a high-volume operation simply cannot deliver. That is the Strata difference — and it shows in the results.
II
Section Two
The Las Vegas Market
Current Market Conditions — 2026
The Las Vegas real estate market in 2026 is balanced and strategic. Inventory has grown from the historic lows of 2021–2022, giving buyers more options — which means sellers must compete on price, presentation, and professional marketing to stand out.
$465K
Median Home Price
Single-Family
+7%
SW Las Vegas
YoY Appreciation
What This Means for Your Sale
- Homes priced accurately from Day 1 are still selling — the market rewards correct pricing
- Overpriced listings are sitting 40+ days before requiring a price reduction — which signals weakness to buyers
- Southwest Las Vegas (+7% YoY) is one of the strongest appreciation corridors in the valley — your timing is strong
- California and out-of-state relocation buyers continue to enter the market — Strata markets directly to this audience
- Professional presentation and marketing have never mattered more — buyers have choices, and first impressions are everything
The Bottom Line
This is a market that rewards sellers who price right and market professionally. It penalizes sellers who overprice and under-market. Strata's role is to make sure you are in the first category — from Day 1.
III
Section Three
Your Home's Value
How We Determine Price
Pricing your home correctly is the single most important decision in the selling process. A home priced right attracts multiple buyers, creates competition, and often achieves or exceeds list price. A home priced too high sits, accumulates days on market, and ultimately sells for less than it would have if priced correctly from the start.
Strata uses a Comparative Market Analysis (CMA) to determine the most accurate price range for your home based on:
- Recent Sold Comparables — homes similar to yours that have sold in the last 90 days in your neighborhood
- Active Competition — what buyers are currently choosing between when they consider your home
- Pending Sales — homes under contract that indicate current market direction
- Your Home's Unique Features — upgrades, lot size, views, location within the community, and condition
- Current Market Velocity — how quickly homes in your price range and neighborhood are moving
Pricing Strategy
1
Price at Market Value
We price your home where the data says it will sell — not where we hope it might. This attracts the most qualified buyers in the shortest time.
2
Generate Early Momentum
The first 7–14 days are the most critical. A correctly priced listing generates the most activity when it is freshest in the market.
3
Create Competitive Conditions
The goal is to create enough buyer interest that you have leverage — not desperation. Leverage leads to better terms, not just price.
4
Review and Adjust if Needed
If market feedback indicates an adjustment is needed, we will communicate that clearly and promptly — with data, not guesses.
Your Estimated Value Range
$[LOW] — $[HIGH]
Based on current comparable sales in [Neighborhood]. Final pricing recommendation will be presented after a complete CMA review.
IV
Section Four
The Strata Marketing Plan
How We Market Your Home
Most brokerages list your home on the MLS and wait. Strata markets your home — actively, professionally, and across every channel where today's buyers are looking. Here is exactly what we do from the moment your listing goes live.
📸
Professional Photography
Every listing receives professional photography. No exceptions. Buyers form their first impression online — we make it count.
🏠
MLS Listing
Accurate, complete, and professionally written MLS listing — distributed to every agent and every buyer search platform in the valley.
🌐
Online Syndication
Your home is visible on Zillow, Realtor.com, Homes.com, Trulia, and dozens of partner sites within hours of going live.
📱
Social Media Campaign
Your listing is featured on Strata's Instagram and Facebook with professional imagery, targeted reach, and paid promotion to active buyers.
📧
Email Marketing
Same-day email announcement to Strata's buyer database when your listing goes live. Your home reaches warm, opted-in prospects immediately.
🎬
Listing Video
A professional walkthrough video posted to all platforms and embedded on stratareal.com — reaching buyers who prefer video over photos.
🏘️
Neighborhood Marketing
Door hangers to surrounding homes after your listing goes live. Your neighbors know motivated buyers — we reach them directly.
🔍
Targeted Digital Ads
Paid advertising on Facebook and Instagram targeting active buyers in your price range — including California relocation buyers.
🚪
Open House Events
Professionally hosted open houses with neighbor invitations, social media promotion, and follow-up with every attendee.
The California Relocation Advantage
Strata actively markets to California buyers relocating to Southern Nevada — one of the most active and well-qualified buyer segments in the Las Vegas market. Your listing reaches prospects who are ready to move and have the purchasing power to act.
V
Section Five
What Sets Strata Apart
Strata vs. Large Volume Brokerages
| What Matters to You |
Strata Real Estate & Leasing |
Large Volume Brokerages |
| Direct access to the Broker | ✓ Always | ✗ Rarely — you work with assistants |
| Professional photography on every listing | ✓ Standard — no exceptions | Varies by agent and budget |
| Dedicated social media marketing | ✓ Every listing featured | Inconsistent across agents |
| California relocation buyer outreach | ✓ Active, targeted campaigns | Generally not targeted |
| Showing feedback within 24 hours | ✓ Strata standard | Varies — often delayed |
| Written compliance standards | ✓ Full compliance library | Varies by brokerage |
| Property management if needed | ✓ Full PM platform available | Not typically available |
VI
Section Six
The Selling Process
From Listing to Closing — Step by Step
1
Listing Consultation & Agreement
We review the CMA, confirm pricing strategy, sign the listing agreement, and establish showing instructions and communication preferences.
2
Home Preparation
We advise on staging, decluttering, repairs, and curb appeal improvements that will maximize your home's appeal to buyers without unnecessary expense.
3
Professional Photography & Video
We schedule and manage professional photography and video production before your home goes live on the market.
4
Launch Day
Your listing goes live on the MLS, all syndication platforms, social media, and Strata's email database simultaneously — maximizing Day 1 exposure.
5
Showings & Feedback
We manage all showing requests, accompany or facilitate showings per your preference, and provide feedback within 24 hours of each showing.
6
Offer Presentation
All offers are presented promptly. We review each offer in detail — price, terms, contingencies, and strength of buyer financing — and advise on response strategy.
7
Negotiation & Acceptance
We negotiate on your behalf to achieve the best possible price and terms. Once an offer is accepted, we move to contract and begin the closing timeline.
8
Contract to Close
We manage the inspection process, appraisal coordination, title work, and all contractual deadlines — keeping you informed at every step until closing day.
9
Closing Day
We attend or coordinate closing, ensure all documents are correct, and confirm proceeds are delivered as expected. Your transaction is complete.
VII
Section Seven
What to Expect from Strata
Strata's Commitment to You
Communication: You will hear from us — proactively. Weekly updates on market activity, same-day feedback after showings, and immediate notification of any offer received.
Transparency: We will tell you what the market is saying about your home — even when that feedback requires a difficult conversation. You deserve accurate information, not false reassurance.
Availability: You have direct access to the Broker. Not a team member. Not an assistant. If you have a question, you can reach us.
Documentation: Every showing, every offer, every negotiation, and every communication is documented. You will always know where things stand.
Advocacy: From listing to closing, we represent your interests — and yours alone. Every decision we make is made with your best outcome in mind.
Communication Schedule
- Showing feedback delivered within 24 hours of every showing
- Weekly market update — new comparable sales, price reductions in your area, buyer activity
- Immediate notification of any offer received — presented same day
- Contract milestone updates — inspection scheduled, appraisal ordered, clear to close
- You can always reach us directly — no phone trees, no ticketing systems
VIII
Section Eight
Estimated Seller Net Sheet
Estimated Proceeds from Your Sale
The net sheet below is an estimate. Final figures will vary based on the accepted offer price, negotiated terms, and actual closing costs. Use this as a planning tool — not a guarantee.
This estimate is for planning purposes only and does not constitute a guarantee of proceeds. Consult your escrow officer and tax advisor for precise figures.
Let's Get Started
When you are ready to move forward, here is what happens next:
1
Sign the Listing Agreement
We complete the Nevada listing agreement, confirm the listing price, showing instructions, and timeline. Strata files all required agency disclosure forms at this time.
2
Schedule Photography
We coordinate professional photography and video within the first week. We will advise on preparation steps to ensure your home photographs at its best.
3
Go Live
Your listing goes live on the MLS, all platforms, and Strata's marketing channels simultaneously. The clock starts — and so does the buyer activity.
Questions Before We Proceed?
There is no obligation and no pressure. If you have questions about the process, the pricing, the marketing plan, or anything else in this presentation — ask. We are here to give you the information you need to make a confident decision.
Contact Information
Strata Real Estate & Leasing
Joanne Olimpo, Broker · NVRE Lic: B.1002625
8704 West Charleston Blvd. #105-A · Las Vegas, NV 89117
(702) 722-8833 · info@stratareal.com · www.stratareal.com
NVRE Lic: B.1002625
Strata Real Estate & Leasing
Every transaction is the
beginning of a relationship.
8704 West Charleston Blvd. #105-A · Las Vegas, NV 89117
Joanne Olimpo, Broker · NVRE Lic: B.1002625
(702) 722-8833 · info@stratareal.com · www.stratareal.com
⊜ Equal Housing Opportunity · NVRE Lic: B.1002625